Product Design and Management



Creating quality products and solutions is a complex process that relies on sound technical design expertise, close team collaboration and ability to execute projects in a cost effective and timely manner.

We take end to end responsibility for product and solution designs, and ensure that the design is accepted by all stakeholders.

Our technical leads and architects have deep knowledge and expertise to lead and deliver:

  • High Level Design (HLD)
  • System Architecture
  • Low Level Design (LLD)
  • Integration and Operation Design

We ensure that the product and solution designs are operable, maintainable, scalable and robust.

Product Management

Our Product Managers develop, launch and manage the product lifecycle for key technologies to drive market share, net promoter scores, revenue and profit targets across markets.

We understand user requirements and analyse the market to build a product or solution that is both desirable and viable for our customers. Our product managers possess the skills and ability to assess markets, set the course, lead and influence cross-functional teams involved in product management processes.

Seven phases of our Product Management practice:

Idea: In this phase, new suggestions, ideas and feature requests are captured and analysed. It's important that every idea is captured in an organized manner from the very start. Our strategy is to avoid innovation erosion when moving from design to prototype to production to market.

Specifications: As a part of this phase, ideas and feature requests are detailed out, in order to better understand the business benefits, impact, estimated cost and high level risks.

Roadmap: In this phase, entire product strategy and vision is taken into account, and focus is put on the initiatives that line up with the big vision of the product. A roadmap is a communication tool that helps communicate where you are, where you are heading and how you expect to get there.

Prioritization: In this phase, a more detailed analysis is done, with the goal of setting priorities based on a various inputs.

Delivery: As a part of Delivery phase, the product manager works closely with the technology, marketing, support, and other teams to make sure features are delivered to a high quality and as per specifications.

Trials: In this phase, experiments are run and analytics are tracked in order to continually test and improve the product.

Continuous Improvement: Throughout the cycle, customer feedback plays a key role in validating and improving on proposed features and products. It offers direct insight and suggestions that help you to understand how you are doing to solve issues you're trying to address, and to discover new issues you weren't aware of.